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How to Install SASS – An Easy Guide for Developers

If you are a web developer you have probably heard a lot of buzz in the development community regarding SASS (Syntactically Awesome StyleSheets), but what is it? SASS is an extension of CSS3 that adds...

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The Art of Listening. How Social Tools Expose Bad Communicators.

Let’s begin with irony today. On Facebook, the question was raised whether social media tools had helped us be better communicators. Has the proliferation of Twitter, FB, LinkedIn and other tools...

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The Singularity Principle: One is the Most Powerful Number

While some might say “one is the loneliest number,” I disagree. I think the number one is powerful and it’s mighty important in branding and business. In fact, I’m going to try and leave you with one...

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Riverside Community Care Website Design

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Color Basics: Choosing a Feeling For Your Site

Remember when you were younger and your parents gave you the privilege of re-painting your bedroom? The joy you felt and the power you now possessed with the ability to paint those boring, egg shell...

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Entrepreneurship in Boston. Go Where the Audience Is.

Once of the lessons I harp on when advising clients is to know your audience. This is true when it comes to messaging, product development, offers and even geography. Right, geography. What I mean by...

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Pen > Mouse: Creating Thoughtful Design

Brainstorming and sketching are obvious ways to begin a project. However, designers often get caught up in the ease of developing their ideas exclusively on screen. As a designer, when visually...

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Tell Me A Story

Remember in 1982 when E.T. snuck in an an unprecedented amount of product placement? And fast-forward to 2001 when Josie and the Pussycats parodies the whole notion of product placement in every...

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Branding Done Right – Winning with Consistency

I’m going to pick on beauty pageants for a second. Have you ever seen the gorgeous model – man or woman, no bias here – stroll onto stage and then attempt to answer a question from the host? We all...

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Great Expectations In Marketing

During the holidays, we look to traditional literature to give us a sense of nostalgia. You know, the old TV movies, books by Shakespeare, and a whole host of other Christmas (and non-denominational)...

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