How to Install SASS – An Easy Guide for Developers
If you are a web developer you have probably heard a lot of buzz in the development community regarding SASS (Syntactically Awesome StyleSheets), but what is it? SASS is an extension of CSS3 that adds...
View ArticleThe Art of Listening. How Social Tools Expose Bad Communicators.
Let’s begin with irony today. On Facebook, the question was raised whether social media tools had helped us be better communicators. Has the proliferation of Twitter, FB, LinkedIn and other tools...
View ArticleThe Singularity Principle: One is the Most Powerful Number
While some might say “one is the loneliest number,” I disagree. I think the number one is powerful and it’s mighty important in branding and business. In fact, I’m going to try and leave you with one...
View ArticleColor Basics: Choosing a Feeling For Your Site
Remember when you were younger and your parents gave you the privilege of re-painting your bedroom? The joy you felt and the power you now possessed with the ability to paint those boring, egg shell...
View ArticleEntrepreneurship in Boston. Go Where the Audience Is.
Once of the lessons I harp on when advising clients is to know your audience. This is true when it comes to messaging, product development, offers and even geography. Right, geography. What I mean by...
View ArticlePen > Mouse: Creating Thoughtful Design
Brainstorming and sketching are obvious ways to begin a project. However, designers often get caught up in the ease of developing their ideas exclusively on screen. As a designer, when visually...
View ArticleTell Me A Story
Remember in 1982 when E.T. snuck in an an unprecedented amount of product placement? And fast-forward to 2001 when Josie and the Pussycats parodies the whole notion of product placement in every...
View ArticleBranding Done Right – Winning with Consistency
I’m going to pick on beauty pageants for a second. Have you ever seen the gorgeous model – man or woman, no bias here – stroll onto stage and then attempt to answer a question from the host? We all...
View ArticleGreat Expectations In Marketing
During the holidays, we look to traditional literature to give us a sense of nostalgia. You know, the old TV movies, books by Shakespeare, and a whole host of other Christmas (and non-denominational)...
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